Editorial

ReelShort Is Winning the Vertical Drama Market. Sustaining It Is a Different Problem.

The platform that briefly overtook TikTok on Apple's U.S. entertainment chart is the closest thing vertical micro-drama has to a settled market leader. Its position is real. The question is whether first-mover advantage in paid traffic infrastructure proves as...

YouTube’s Fastest-Growing Format Didn’t Come From a Studio. It Came From an AI Video Pipeline

If you're still thinking of YouTube animation as a lesser category, you're missing where the money is actually going. There's a format emerging on YouTube that the traditional animation industry has mostly failed to notice, or has noticed and decided...

Prompt Animator: The Job Title That Didn’t Exist 18 Months Ago Now Pays $165,000

Studios and agencies are competing hard for a talent pool that barely exists, creating hybrid roles that blend traditional animation principles with AI tool fluency. The salary premiums suggest this is not a passing trend. The job listings tell the...
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Tilly Norwood Returns With a Pro-AI Music Video. Hollywood Isn’t Convinced.

Particle6, the London-based company behind AI character Tilly Norwood, has released a music video in which Norwood sings "AI's...