Personalised video at individual scale, behaviour-triggered dynamic content, and shoppable AI product visualisation aren't cheaper versions of old formats. They're new ones entirely, enabled by production economics that didn't exist 18 months ago.
There's an important distinction between "AI makes...
As direct-tool subscriptions stack up and creators burn through credits on failed generations, multi-model aggregators are capturing market share with a simpler proposition: one subscription, one interface, the best model for each shot. The economics increasingly favour the middleman.
The...
Vertical micro-drama is a $7 billion industry in China and a fast-growing one everywhere else. It also has a 90 percent producer loss rate, an addiction-loop monetisation model, and a content library largely indistinguishable from one title to the...
Agencies are producing broadcast-quality animated spots at a fraction of traditional costs, with turnaround in days. The implications for production houses and VFX studios are uncomfortable.
There is a useful rule of thumb in advertising production: the gap between what...
Animation has always been the format where cost and creative ambition collide most painfully. AI tools are inverting that equation faster than anyone predicted, and the implications run well beyond cheaper cartoons.
For the better part of three decades, the...
The Ukrainian studio behind MyDrama has closed a Series A led by European private equity, with strategic participation from Endeavor Catalyst and Wheelhouse. The round signals that institutional capital is beginning to follow audience behaviour into vertical short-form at...
