A $28,000 reality show just proved that fully synthetic formats work. Legacy broadcasters watched politely from a safe distance. The question now is which television genres AI can realistically reach, and which it can't.
The most revealing thing about Non...
The AI video industry has spent three years promising cinematic realism. Animation, quietly, has been the format actually making money.
The received wisdom in AI video is that cinematic realism is the destination. Every product demo, every funding pitch, every...
Critterz, an animated feature produced using an almost entirely AI-generated pipeline, has been confirmed for screening at the 2026 Cannes Film Festival. The film was delivered in approximately nine months on a reported budget of under $30 million. It...
Studios and agencies are competing hard for a talent pool that barely exists, creating hybrid roles that blend traditional animation principles with AI tool fluency. The salary premiums suggest this is not a passing trend.
The job listings tell the...
While generative tools grab headlines, the companies building the middleware layer between AI production and monetisation may capture more long-term value than the tools themselves.
In any technology-driven industry shift, the question that matters most is rarely which tools are...
Agencies are producing broadcast-quality animated spots at a fraction of traditional costs, with turnaround in days. The implications for production houses and VFX studios are uncomfortable.
There is a useful rule of thumb in advertising production: the gap between what...
Animation has always been the format where cost and creative ambition collide most painfully. AI tools are inverting that equation faster than anyone predicted, and the implications run well beyond cheaper cartoons.
For the better part of three decades, the...
