The platform that briefly overtook TikTok on Apple's U.S. entertainment chart is the closest thing vertical micro-drama has to a settled market leader. Its position is real. The question is whether first-mover advantage in paid traffic infrastructure proves as...
Fox has taken equity in a Ukrainian drama platform. Disney is launching a vertical feed inside Disney+. A format the industry dismissed three years ago is now attracting board-level decisions from the major studios.
The vertical micro-drama market has passed...
