Personalised video at individual scale, behaviour-triggered dynamic content, and shoppable AI product visualisation aren't cheaper versions of old formats. They're new ones entirely, enabled by production economics that didn't exist 18 months ago.
There's an important distinction between "AI makes...
The market is growing fast and concentrating faster. Studios are making their moves, but the structural economics of vertical micro-drama are hostile to most of the people now trying to compete.
The figures circulating around the vertical micro-drama market are,...
The Ukrainian studio behind MyDrama has closed a Series A led by European private equity, with strategic participation from Endeavor Catalyst and Wheelhouse. If you're weighing whether vertical drama is worth your production time, the shape of this deal...
