Fruit Love Island has 300 million views, no commissioner, and no broadcaster. Andreessen Horowitz has noticed. So have the platforms. Producers should too.
Three hundred million views. Twenty-two episodes. One anonymous creator with generative AI tools and no studio infrastructure....
Runway made two announcements this morning that are easy to scroll past. A venture fund. A developer programme. Neither sounds immediately relevant to a producer trying to win the next brief or a creator trying to build a sustainable...
While generative tools grab headlines, the companies building the middleware layer between AI production and monetisation may capture more long-term value than the tools themselves.
In any technology-driven industry shift, the question that matters most is rarely which tools are...
If you're still thinking of YouTube animation as a lesser category, you're missing where the money's actually going.
There's a format emerging on YouTube that the traditional animation industry has mostly failed to notice, or has noticed and decided to...
The format's creative conventions aren't accidents. They're the output of a production model that treats the script as a retention instrument. Understanding how vertical drama is built explains why it works - and why so much of it is...
Animation has always been the format where cost and creative ambition collide most painfully. AI tools are inverting that equation faster than anyone predicted, and the implications run well beyond cheaper cartoons.
For the better part of three decades, the...
