Personalised video at individual scale, behaviour-triggered dynamic content, and shoppable AI product visualisation aren’t cheaper versions of old formats. They’re new ones entirely, enabled by production economics that didn’t exist 18 months ago. There’s an important distinction between “AI makes existing video cheaper” and “AI makes new kinds of video possible.” Most of what gets…
Subscription Required
You must be a member to access this content.
Already a subscriber? Log in here
