The Death of the Static Deck: How AI Previs Is Moving Creative Decisions Upstream

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Agencies are replacing traditional storyboard decks with AI-generated moving previsualisations, shifting key creative decisions out of post-production and into the room where the brief’s written. There’s a moment in every traditional agency workflow where a concept stops being words and starts being pictures. Historically, that moment involved an illustrator, a few days, and a deck…

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