Advertising

AI Video Week launches to cover the business of AI-driven production across television, marketing and film AI Video Finally Gets Its Trade Magazine London - A new trade publication dedicated to the rapidly expanding business of artificial intelligence in video production...

Personalised video at individual scale, behaviour-triggered dynamic content, and shoppable AI product visualisation aren't cheaper versions of old formats. They're new ones entirely, enabled by production economics that didn't exist 18 months ago. There's an important distinction between "AI makes...

Agencies are replacing traditional storyboard decks with AI-generated moving previsualisations, shifting key creative decisions out of post-production and into the room where the brief is written. There's a moment in every traditional agency workflow where a concept stops being words...

When creators can switch generation engines mid-project without switching platforms, the creative decisions change too. Aggregator workflows aren't just cheaper. They're producing a different kind of output. There's a production logic to aggregator platforms that goes beyond cost savings, and...

Agencies are producing broadcast-quality animated spots at a fraction of traditional costs, with turnaround in days. The implications for production houses and VFX studios are uncomfortable. There is a useful rule of thumb in advertising production: the gap between what...