Personalised video at individual scale, behaviour-triggered dynamic content, and shoppable AI product visualisation aren't cheaper versions of old formats. They're new ones entirely, enabled by production economics that didn't exist 18 months ago.
There's an important distinction between "AI makes...
Multiple platforms can now maintain character identity across multi-shot sequences with genuine reliability. The remaining limits are real, but the ceiling has risen fast enough that branded shorts and independent narrative work are being produced at commercial scale.
The technical...
Agencies are replacing traditional storyboard decks with AI-generated moving previsualisations, shifting key creative decisions out of post-production and into the room where the brief is written.
There's a moment in every traditional agency workflow where a concept stops being words...
A growing ecosystem of courses, academies, and certification programmes promises to equip video professionals for an AI-augmented industry. But the gap between what’s being taught and what employers actually need is wider than the marketing suggests.
If you’ve spent any...
The split between multi-model aggregators and all-in-one studios is creating two distinct hiring pipelines. Agencies and studios are recruiting for roles that didn't exist eighteen months ago, and the job descriptions reveal where the industry thinks value sits.
If you...
When creators can switch generation engines mid-project without switching platforms, the creative decisions change too. Aggregator workflows aren't just cheaper. They're producing a different kind of output.
There's a production logic to aggregator platforms that goes beyond cost savings, and...
Kuaishou's latest release bundles native audio, multi-shot storyboarding, character consistency, and in-video editing into a single platform. With 30,000 enterprise clients and a roadmap aimed at continuous long-form generation, Kling 3.0 is less a model upgrade than a declaration...
As direct-tool subscriptions stack up and creators burn through credits on failed generations, multi-model aggregators are capturing market share with a simpler proposition: one subscription, one interface, the best model for each shot. The economics increasingly favour the middleman.
The...
A new employment category has opened up inside a format most industry training programmes don't yet teach. The skills in demand are specific, the pay rates are variable, and the volume of work is unlike anything else in scripted...
The platform topped the global vertical short drama chart in Q1 2025 and has Disney backing. Two months after its fundraise became public, there's no confirmed close. In a market moving this fast, that's worth noting.
The Business Insider story...
Kuaishou's latest release bundles native audio, multi-shot storyboarding, character consistency, and in-video editing into a single platform. With 30,000...
