An AI video creator working full-time at an Israeli health-tech company took first place in Samsung Israel's AI creative competition. The tools he used, the workflow behind the ad, and what it tells you about where commercial opportunity sits...
If persistent 3D worlds become standard in AI video production, a new skill set is emerging. Here's what it involves and whether you should be building it now.
There's a new role taking shape in AI video production, and it...
While Higgsfield and Freepik resell the same AI models everyone else has, OpenArt has built something none of them offer. Here's why that matters.
The AI video tool market has a sameness problem. Most of the major platforms - Higgsfield,...
If you're still thinking of YouTube animation as a lesser category, you're missing where the money's actually going.
There's a format emerging on YouTube that the traditional animation industry has mostly failed to notice, or has noticed and decided to...
Personalised video at individual scale, behaviour-triggered dynamic content, and shoppable AI product visualisation aren't cheaper versions of old formats. They're new ones entirely, enabled by production economics that didn't exist 18 months ago.
There's an important distinction between "AI makes...
Multiple platforms can now maintain character identity across multi-shot sequences with genuine reliability. The remaining limits are real, but the ceiling's risen fast enough that branded shorts and independent narrative work are being produced at commercial scale.
The technical barrier...
Agencies are replacing traditional storyboard decks with AI-generated moving previsualisations, shifting key creative decisions out of post-production and into the room where the brief's written.
There's a moment in every traditional agency workflow where a concept stops being words and...
When xAI launched its Grok Imagine 1.0 Game Day contest in early February, offering $1.75 million in prizes for the best 30-second AI-generated ads, it gave creators 48 hours and a single tool to work with. Over 4,000 entries...
Something has shifted in the economics of commercial video. A growing cohort of creators claim to be running end-to-end production as solo operators or teams of two or three, replacing what would previously have been a crew of five...
Kuaishou's latest release bundles native audio, multi-shot storyboarding, character consistency, and in-video editing into a single platform. With 30,000 enterprise clients and a roadmap aimed at continuous long-form generation, Kling 3.0 is less a model upgrade than a declaration...
